About in.no


Edition 3.0 explores the concept of knitwear as fashion over function with pieces designed to be worn season-on-season. A youthful yet elegantly executed sensibility is seen in the collection’s exploration of trims and details; from one-of-a-kind ostrich feathers to statement layered tulle and contrast lurex stripes whilst layering is elevated through open-back styles with cotton voile ruffles,

The colour story provides an energetic attitude, encompassing pinks, lemons, and metallics. Vibrant hues are offset by relaxed, feminine silhouettes, while yarns mix fluffy and sparkly finishes with super-soft kid mohair, fine merino wools and cotton cashmere and lurex. Easy proportions and classic T-shirt outlines lend a laid-back glamour to an infectiously upbeat palette. Tonal brights and contrasts include bright blue with lilac, fuchsia and pale pink and chalk with navy.

Boundary-pushing yet integrated into the everyday, the product is at the heart of the in.no ethos.