Cart 0
Cart 0

Edition 3.0



inno-holding-image.jpg is a collective founded on the nuance of the individual.

Our approach to creativity and design is to champion the idiosyncratic and the experimental. Our projects, ideas, and products speak for themselves.

There is no uniform or prescribed look. The brand encapsulates a multitude of approaches to modern and contemporary style; strong and feminine, casual and statement, effortless and discerning, explorative and self-styled.

The woman is engaged, worldly, and curious. She takes things like craftsmanship, material, colour, shape, and detail seriously – but always with light-hearted sense of play. 

Boundary-pushing yet integrated into the everyday, the product is at the heart of the ethos.


Edition 3.0 Knit – Jan/Feb 2018 delivery

Edition 3.0 Knit explores the concept of knitwear as fashion over function with pieces designed to be worn season-on-season while taking inspiration from the statement ‘’Pretty Things Inside’’. A youthful yet elegantly executed sensibility is seen in the collection’s exploration of trims and details; from one-of-a-kind ostrich feathers and hand-sewn sequins and beads to statement layered tulle and contrast lurex stripes. 

Modern florals is one of the driving design messages, with the bold signature hydrangea motif appearing in jacquards and beading. 

The use of layering and fringing is elevated with open-back styles, multi-coloured feathers and cotton voile ruffles, while experimental, technically considered details such as two-tone jacquard, hand crochet, and iridescent sequins express a sentiment of light-hearted play.

Colour palettes provide an energetic attitude, encompassing pinks, lemons, and metallics. Vibrant hues are offset by relaxed, feminine silhouettes, while yarns mix fluffy and sparkly finishes with soft merino/cashmere blends – as seen in the collection’s signature exploding dot piece. Easy proportions and classic tank and T-shirt outlines in cashmere and cotton blends lend a laid-back glamour to an infectiously upbeat palette. Tonal brights and contrasts include bright blue with lilac, pink with turquoise, fuchsia with navy, and chalk with pale gold.

Boundary-pushing yet integrated into the everyday, the product is at the heart of the ethos.


Edition 3.0 Shirt

The classic cotton shirt is the canvas for bold and fresh experimentation in the Edition 3.1 collection. An exuberant play on tailored silhouettes sees boxy cuts and loose, kimono-like outlines, as well as exaggerated cuff and sleeve design.

A light-hearted, early summer mood is captured by the colour palette of this collection, which includes sky blue, lemon, and pink tones alongside stripe and dot variations and a signature check.

Linen and silk blends are sourced from Spain, Italy, and Switzerland, while cotton piques, poplins and voiles are paired with delicate details such as peplums, godets and bows. The use of relaxed and feminine trims is subtly contrasted with long-line cuts, oversized sleeves with turn-up cuffs, and hybrid designs such as the check shirt jacket with detachable collar. Each piece comes with its own dust bag for care and protection.


For Sales Enquiries contact


London – Innocenza, 51-51A Cleveland Street, London, W1T 4JH
Dates – 10th July to 6th October 2017

Paris – dates and venue to be confirmed